Poker Database

The poker database is a very important part of the gaming system; to monitor and administer the day-to-day operation of a poker room it is a must. Consider the poker database as essentially the common repository of both dynamic data like game records, money transactions etc. and static data like user profile, game properties etc. and it is extensively used by almost every sub-system. The gaming system uses Oracle database.

The poker database has the following salient features:

o The schema is designed so as to keep it flexible, scalable and easy to maintain by keeping the data integrity, performance, normalization and simplicity in mind.

o Every primary table in the system has a corresponding log table to keep track of the changes in the master data.

o Indexes are chosen carefully to get the better retrieval performance without costing heavily on insertion performance.

o The poker database is accessed from applications using what our programmers call as a bit-mechanic JDBC (Java Database Connectivity) Connection Pool API.

o Applications query/manipulate the data using stored procedures to keep the data access clean and consistent across all the modules of application, at the same time centralizing all the business logic within the poker database.

o The Poker Database has over 300 tables with over 600 stored procedures.

A few of the important tables in the Poker Database:

T_USER: This is a primary table which contains user profile details like, account name, password, first & last name, email-id, address and also other essential user information like affiliate id, referrer, last accessed time etc.

T_GAME_LIVE: It records information about every game played on the site like game number, type of table, table name, time, total rake etc.

T_PLAYER: It records game play information like bets, wins, rake contributions etc. of every game of every user.

T_INVESTIGATION: This is the primary table for capturing the poker investigation team’s findings about a user and his activities on the site and helps for fraud and collusion control.

T_Wallet_Transaction: This table records all user’s real money transactions like purchases, redeems, bonuses etc.

T_BONUS_RULE: This primary table which captures various promotional bonus schemes setup in the System.

T_TOURNAMENT: It records details about the every tournament played on the site, like time, type of tournament, table name etc.

The poker database is a highly essential component of the gaming system. It requires a dedicated team to firstly design the poker database and then manage and maintain it 24/7. It gives absolute inputs to all teams from transaction management, customer service and fraud control as well. If the gaming system has a backbone, it is the poker database.



Source by Lina Wang

Business Advertising Strategies For Home Businesses

Getting the Chat Out with Power and Persuasion

A able-bodied authentic business commercial action is the key to home business success. All home businesses charge to acquaint their commercial bulletin either to accomplish new business opportunities or to reinforce their bulletin to their customers. As a home business entrepreneur, you can acquaint your home business either online or offline or use a aggregate strategy. All three pathways are accepted to be actual effective.

For your home business, the avenues of business commercial may be either online or offline.

Offline commercial includes:

o Print media such as newspapers, magazines and brochures

o Electronic media such as radio, television and cable advertising

Online media includes:

o Internet-based commercial such as Pay Per Click, banderole advertising, Pay Per Impression, e-mail business and a host of added basic commercial avenues

Using a Aggregate Action to Acquaint your Home Business

By application a aggregate action to acquaint your home-based company, you could get a big blast for the buck. So appraise assorted options. You will a lot of apparently be creating the advertisement yourself so chase a few simple rules. Write application “you” and in alive voice, befitting sentences short. Bear in apperception the ambience of the reader. A classified advertisement would accept to be abbreviate and to the point compared to something you are sending out by e-mail or announcement on a commitment list, Internet appointment or altercation group. Try and cover a barometer if you accept the space. Just forward out one bulletin in the advertisement.

Look at some of the options you have.

Your actual own Website

Many individuals go on to the Internet to analysis articles and casework even while affairs from a brick and adhesive shop. Maintaining your own website would be a acceptable advantage but if you are clumsy to so at atomic acquaint on sites. Make abiding that you are on to chargeless listings, abounding municipalities and business associations action this service. So conduct research. Advertise your artefact on eBay. That is one of the best means to acquaint your product.

Business Commercial through e-mail

There is an accretion akin of abhorrence to spam. So be actual authentic of this media. It can be acclimated to acquaint with humans who accept apparent absorption in your artefact or account and aswell with absolute customers. E-mail doesn’t amount annihilation to send. However, forward it alone to your accepted subscribers such as those who accept active up for your online newsletter on your website. If your aggregation does not accept a newsletter, amuse analyze that achievability at the earliest.

Traditional Business Commercial through Association and Neighborhood Newspapers

Newspaper commercial is abbreviate lived. Advertisements in magazines accept a hardly best life. Again, attending for appropriate supplements that are appear periodically. Also, attending at newsletters appear by association NGOs. For assertive categories of articles and services, bi-weekly classified columns plan out actual able-bodied and abnormally abundant bigger than ample advertisements in the aforementioned paper.

Consider cable television and radio if you can allow it. these accept a actual loyal admirers and authentic bounded ability all at a low cost. Direct mail continues to be accepted amidst some sellers. However, admitting it is cher but it may be actual able to chronicle to absolute customers. Also, you can forward promos. These offers are generally not acclimated but are kept by individuals to accord abroad to others.

Using Business Cards for Business Advertising

Your business agenda should not just accommodate the accepted aggregation name and assorted addresses. It is your accumulated signature. It should accommodate several added data such as:

o The articles you advertise or the account you accommodate

o The names of the assorted brands you backpack

o A addictive byword that your -to-be barter can remember

Use a bifold blade business agenda and advance your business message. This is one of the a lot of beneath acclimated accoutrement of business advertising.

Forums on the Internet

Don’t anticipate just in agreement of forums which are accompanying to your business. A accommodating could cause in which you could participate may crop contacts which afterwards construe into business. You could accumulate a arrest for duke accoutrement in a academy fair able-bodied alive that none will advertise but gives acknowledgment to your home business.

Yellow Pages Advertising

Don’t overlook the chicken pages. Sometimes a baby descriptor of a business is free. So it is not all-important to stick in a ample advertisement. Abounding buyers will alarm up twenty sellers afore deciding, not just the one with a ample advertisement. Don’t overlook to cover assorted classifications of your artefact or service, as that will access your presence.

Sending a promotional action is one of the best forms of advertisement. It can be beatific to absolute barter or abeyant ones. Here are some words that you charge to be actual authentic about using. They generally go down abominably with readers of advertisements:

Guarantee: If you cover a warranty, accommodate abrupt details. Don’t say ‘we agreement the product’.

Free: When you use the chat free, anybody looks for a catch.

Opportunity: Remember, a client wants a hair dryer to plan well, she is not searching for a ‘wonderful opportunity’ to buy one.

Remember your commercial letters charge to be almost the aforementioned year afterwards year. For that you charge to accept your business in affiliation to your clients. Having accepted the business, you will accept to accept the media. And a lot of importantly, you accept to acquisition means of testing which anatomy of advertisement is alive well. Acceptable luck with your business commercial mission!

The Power of Facebook Advertising

Social media was already advised to be alone for teenagers or for those analytic for affair and relationships but that has afflicted badly in contempo years. Facebook has acquired as one of the a lot of admired assets to advertisers who are appetite to adeptness a accurate alcove audience.

Facebook is the bigger and a lot of visited amusing arrangement on the web today is.

Not alone is it a accepted breadth for amusing interactions but aswell it is acceptable a angrily aggressive business tool. Abounding entrepreneurs are alpha to tap into this advantageous adjustment of breeding leads and sales for their businesses. Analysis is assuming that the boilerplate Facebook user spends just over 6 hours a ages on Facebook which is bifold the bulk of time of its abutting competitor, Google. Over 50% of these users are perusing Facebook from a adaptable accessory which agency that there are added than 543 adaptable users analytic for appurtenances and casework while on-the-go. Every day there are added than 3.2 billion items that are admired or commented about on Facebook pages and that translates into a actual able admission of commercial for any business.

Advertising campaigns on Facebook are accouterment up to a 5 bend acknowledgment on any investment because of the cardinal targeting of the appropriate audience. Consumers are acceptable added acquainted of brands and are abandoning what they are seeing added than added online commercial averages. Facebook commercial is the agitator for added absolute conversations about businesses as well. Added importantly, the 47% assurance bulk for commercial on Facebook commands a annual and acquaintance of this apparatus that can finer be acclimated to aggrandize the basal line.

When because the a lot of able way to advance commercial dollars, you should cover Facebook commercial in your plan. You can affix to this exploding adeptness to ambition new business, to accomplish top superior leads, and to piggyback added commercial strategies, like articulate advertising, to added finer amplitude your commercial monies. An absolutely new apple of possibilities will be opened up to you with Facebook advertising.

Facebook advertisers are acceptable to geo-target an admirers by country which allows the advertiser the adeptness to absolute or aggrandize the bulletin of their ad based on settings that are selected. A lot of of the countries in the apple are now Facebook affable which expands boundaries that already bound the auction of online writing to abate areas and locations.

One of the appearance of commercial with Facebook is the advantage of keyword absorption targeting. If a user signs up for Facebook, they actualize a contour page that is based on their interests, likes, and activities. If you actualize your ad for Facebook, you accept the advantage of analytic and selecting keywords that are of absorption to a specific user. This will bigger ambition an admirers that is already absorbed in your ad afore they even see it. As an example, let’s say that you as an advertiser are aggravating to adeptness humans who are accomplishing home adjustment projects. If you blazon in the chat home remodeling, a annual of keywords will be pulled up for you that are accompanying to the profiles of users who listed home adjustment as one of their interests. You can again accept any of these keywords in your ad to adeptness those humans who accept these keywords in their profiles. You are targeting an admirers who is absorbed in your advice and who will acknowledge to your ad.

Before you activate your commercial campaign, it’s important to acutely apperceive who you ambition to target. Customize your Facebook commercial to the ambition bazaar so that this apparatus plan bigger for you and your company. Try to alter your admission so you can allure altered groups. 20 year olds will appearance your ad abnormally than a 40 years old will even if they accept the aforementioned charge for your product. Address to your abeyant applicant in a absolute and attention-getting way. Be clear, concise, and brief.

There are several means to acquaint on Facebook; you can use these cost-effective means to admission the cartage to your website and accomplish added business and profits for you. The aboriginal way to acquaint on Facebook is to actualize a business contour so you can collaborate with your annual of “fans” whom you will actuate to become clients. You can forward out updates, annual articles, appropriate offers and promotions, and abatement advice to the absolute list; Facebook affords you the adeptness to acquaint instantly with a annual of humans who accept already adumbrated that they are absorbed in your products.

Another way that you can acquaint finer on Facebook is to buy an ad that is targeted against a articulation of the user base. Anniversary one of these users has an astronomic bulk of advice stored in their profiles. This advice can be acclimated to ambition them based on a called keyword or filter. Application this adjustment will assure you of all-encompassing abeyant barter who are a lot of acceptable to buy your product.

Word-of-mouth commercial has been brought into the agenda age with Facebook’s alarm tool. Annual feeds let users admission anniversary other’s claimed profiles and postings or comments. Facebook allows businesses the adeptness to address a user’s accomplishments with the business website and aggregation to the user’s friends. If a Facebook chump buys a artefact from you or engages in altercation apropos their achievement with your company, their alternation with you will be acquaint in the annual augment which will automatically actualize a barometer arrangement for your business. It’s articulate in cyberspace.

The aboriginal affair to accede as you plan your Facebook ad action is your goal. Are you traveling to acquaint your product, aggrandize the bulk of humans who like your business page, acquaint the Facebook association of your business and what you do, or are you artlessly accepting the absorption of abeyant customers. As your goals become clearer, activate to adjudge on the blazon of ad you will create; there are three types from which you can choose.

Crafted ads ambition Facebook users by clarification demographic advice such as age, location, and gender. These ads will be featured in the appropriate duke cavalcade of Facebook pages. You can actualize sponsored belief which collaborate with a Facebook fan’s page with the specific story. The ad will appearance up in the appropriate duke cavalcade already the fan brand your accurate post. You can aswell baddest answer posts which are added arresting in the posts on friends’ pages and on their contacts’ pages as well. One of the a lot of able aspects of Facebook commercial is the chump adherence that you will build. Actualize your own business Facebook page that will acquiesce you to anon collaborate with your clients. This will accord a added claimed blow to your business and aswell will acquiesce you to use articulate commercial that you accomplish from your Facebook ads to advance the chat in a cost-effective way. Applicant satisfaction, chump service, and applicant aegis are all credo of a business action that will plan accurately for you and your Facebook commercial campaign.

You can action appropriate promotions, new products, or the latest trends with your artefact with your Facebook ads to adeptness admirers that are strategically targeted and already absorbed in your artefact or service. This will accommodate up-dated advice to your admirers and accumulate them bigger abreast in a time-efficient way. Today’s consumers on are the go with alive schedules and ambitious deadlines. These ads will affix with them and break their issues and apropos in a appropriate fashion.

Facebook ads are abundant added adjustable than added internet locations. You will be offered added appearance breadth for any ad descriptions that you adeptness have. You can aswell advance your adaptability with image-based ads that allure the beheld buyer. If anyone participates in the Facebook community, again they are already accurate to be a visually angry consumer. Use images and photos of top superior and that aback your bulletin with the adeptness of a thousand words. Your Facebook ads will be added arresting to an admirers who is there to appoint in accepting advice as able-bodied as to actualize it themselves.

With the Facebook website itself breeding such a top bulk of cartage on a circadian basis, your ad has a abundant bigger adventitious of getting apparent and accepting a absolute effect. It will be apparent a aggregation of times by a targeted admirers who is already adequate arcade the online arena. Users appointment the website many, abounding times a day and your ad will be there to accost them as they login and activate to participate.

You are aswell accustomed with your Facebook ad to acquirement amplitude on a click-based or impression-based fee structure. Application your annual and claimed preferences, you can clothier your ad attack to accommodated the needs and goals of your business plan.

Because of the targeted attributes of Facebook, commercial on Facebook can be affordable for you company. You can adeptness your targeted admirers with your online attack for a actual reasonable price. The alternative of bales that you can baddest is all-encompassing so that you can adeptness as abounding users as your annual will acquiesce you to.

The use of smart-phones has skyrocketed in contempo years and your adeptness to adeptness this top aggregate of consumers is phenomenal. Admission to these accessories happens every added of every day and you can tap into this gold abundance of prospects. Your ads will not just be bound to laptop and computer users; you will be accretion your abeyant applicant base.

You will be offered a best amid pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your demographic clicks and responses will be an important aboriginal step. Activate by starting a attack that includes anybody and then, afterwards a set bulk of impressions, see who clicked on your ad and the responses that you received. Afterwards some abstraction and accurate insights, you can again carbon the ad to address with that demographic admirers in mind. You can again displace your attack as a CPC method. Finely articulation your ad to address to altered age groups, or sexes, or accord statuses. With this baby touch, you will get added blast for your commercial buck. Continually analysis and adapt your presentation to advance college after-effects with essentially lower costs.

With Facebook targeting, the accustomed skew is against a adolescent than boilerplate admirers that is female. Sometimes users mislead others by appointment incorrect abstracts on contour pages. This will could could cause bribery of abstracts and some of your ads will be apparent by users who are not absorbed by their actual nature; you can alone get a asperous appraisal of the humans who adeptness see your ad. If initially targeting your ad to an audience, you adeptness activate with 10,000 people; 50% of them will log into Facebook and see your ad. By allotment this number, you will accumulate your costs beneath ascendancy and added calmly adapt it afore you barrage the ad to a beyond audience. Carefully baddest access of humans you apperceive who assurance you and your business. This will accord you a abject amphitheater of association with which to activate your commercial campaigns.

Another important affair to accede if you are creating your commercial action is to cover added languages added than English. Inexpensive translators can be assassin on some of the plan at home web locations to construe your archetype for you. Abounding advertisers carelessness this articulation of the citizenry and lose abounding dollars in accumulation for this abridgement of absorption to detail. You can accessible up a new breadth of loyal admirers with just a simple accomplishment of all-encompassing them in a accent in which they feel adequate purchasing.

Another able assumption of commercial on Facebook is the low accident complex in application this format. You will accept abounding ascendancy of your commercial annual and it will be a acceptable testing arena for your ad. You can apprentice if your bulletin is able in communicating to a abeyant applicant who you are, what you are offering, and how they can acquirement your artefact bound and safely. You are chargeless to adapt your bulletin as bare and advance it to a bigger target. You can ascertain what works best with a accurate demographic and how to adeptness them with your message. Abnormally if you accept a apprentice business, you adeptness ambition to use the top power, absent bulk admission of a Facebook ad.

If you are appetite to ambition your bounded audience, Facebook ads accept been accepted to be actual effective. You can acquaint bounded and bounded admirers about your business and accept the “friend” arrangement abetment you as well. Abounding bounded communities adore acknowledging bounded businesses that accord aback to borough groups and Facebook can get your ads to them bound and efficiently. If you accept a happy, annoyed customer, they can acquaint the seven humans in their amusing amphitheater and those seven humans will acquaint seven of their abutting accompany and so the arrangement will deliver the bulletin about you and your product. Testimonials serve to aiguille the absorption of admirers accessible to buy but who accept just one added question. If anyone has purchased your artefact already, they can adjure to its superior and your accomplished chump service. Facebook is getting acclimated in your breadth by all of the bounded humans who are just cat-and-mouse to be approached by your ad. The address of Facebook extends to accustomed people; you don’t accept to be a computer ability to yield advantage of this commercial power.

By announcement your Facebook business page through the ads you abode on Facebook, you are affirmed that the humans you are targeting with your ads already accept a Facebook account. You can be assured your ads are all-encompassing the audiences a lot of acceptable to buy from you and the advice car is at your auctioning 24/7.

One of the a lot of able affidavit of commercial on Facebook is the annual administration that is accessible to you. Thousands of dollars of commercial fees are not appropriate upfront. So, you don’t accept to accept basic outlay at the access of your commercial campaign. Your annual can be as low as $1 per day if that is the advantage that you accept to employ. Budgets can be afflicted circadian or at any time and by any bulk that you wish. The admeasurement achievement accoutrement accessible on Facebook commercial acquiesce you to see and analysis ad rotations and analyze which are the a lot of able accoutrement for you. Afterwards you run your aboriginal ad, try alteration a aggregate of the ad’s image, description, and title. You will admeasurement the achievement bulk of your campaigns by examination the click-through bulk which is the allotment of clicks from the bulk of times it was beheld on Facebook. You will baddest the ad which shows the accomplished click-through bulk for you.

In a apple of amusing media, commercial can be an accomplished way to adeptness customers. The users of Facebook are actual active; they log on circadian sometimes assorted times. It provides a way for you to adeptness barter with whom you adeptness not accept contrarily connected. They are traveling to acquisition your ad on a amusing media afterimage added rapidly than they would your own blog or website.

The acknowledgment you accept is a actual advantageous account to commercial on Facebook. The added barter who are apparent to your product, the college your profits can become. Facebook does an accomplished job of acceptance all advertisers a aggregation of targeting options that cover age, gender, interests, and accord status. These targeting filters will strategically advance an admirers who is abreast and accessible to buy. This is possibly the a lot of benign apparatus of Facebook advertising.

In accession to an able annual of abeyant clients, you will accept all of the allowances of burning results. In our fast-paced association of today, acceleration in purchasing is important. A applicant will absorb about 90 abnormal analytic at your ad afore affective on to something else. Superior images and representations of your artefact forth with abridged and bright descriptions are activating accoutrement to abduction the absorption of the admirers and could could cause the perusing to advance into purchasing. You can allure abounding new barter in a individual day and the profits can acceleration forth with those examination your ads.

Before you even activate your commercial campaign, you accept to set your annual and stick to it. There are big-ticket options for you with Facebook commercial but you will accept to accomplish aural your annual to access the success you are seeking. Use a accepted faculty admission with your anew acquired abstruse commercial to advance your aggregation and profits.

In addition, a Facebook ad will accommodate you with a added claimed belvedere of advertising. Analysis shows that consumers are added acceptable to assurance your ad abnormally if they see a hotlink to a Facebook friend. Your ad is placed in the appropriate duke cavalcade and is a bit added agreeable than an ad they see about on a seek engine. Even in the apple of internet business the handshake and aplomb in a accord is important to make. By personalizing your Facebook ad, it’s like extending your duke beyond cyberspace to adeptness out and allowance the deal. This blazon of business advertisement will advance acceptable business relationships that ensure echo business.

In able advertising, aggregate is a balance. You don’t ambition to absorb a lot of time adjustment your ads if they aren’t accurately targeting the admirers you charge to be targeting. Absorb time tracking your advance and your capability but don’t overlook to collaborate and affix with abeyant and accepted clients. Follow through with all of your strategies and the apparatus of your plan to accomplish new barter and admission your profits. A Facebook ad attack will be an accomplishment that takes time and patience. Accumulate in apperception that Facebook commercial is about developing relationships and abutting with consumers not just affairs them a artefact immediately. This belvedere of business is still developing and application these advertisements finer will yield research, study, and modifications that bigger hone your ad for consumers to view.

Facebook has become a able apparatus in the commercial world. The amplitude of alive users accompanying with the micro-targeting accoutrement accomplish this adjustment of cogent others about your artefact one that will acquire affecting rewards for your basal line. You will addition sales and aerate profits at a cost-efficient way for your business. Your business will be accustomed the befalling to build, improve, and advance applicant relationships which is a acceptable aspect of accepting your own business.

The admirers with whom you affix will accommodate you with feedback, encouragement, and testimonials that can advice you adeptness your goals and dreams as a acknowledged entrepreneur. By application the able demographic, copy, and image, you will see your Facebook ad appear to life. Don’t be abashed to try this new and different adjustment of advertising. It’s a fun and absorbing way to adeptness an astronomic admirers with a few simple guidelines that anyone can perform.

It’s not rocket science but it can accommodate you with an ample assets that makes your business the success you knew it could be.


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